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30 Branding Definitions
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities....
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What is Branding?
Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every...
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Social Media Branding: 10 Tips You Need Now
When it comes to branding on social media platforms, many marketers underestimate what they need to do to extend their brand’s attributes onto these networks. This holds if you’re a B2C, B2B,...
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How To Build Share of Audience Attention To Improve Your Marketing Results
Since attention can't be bought, build Share of Audience Attention (or SOAA) to break through seismic marketing shift to improve content distribution. The post How To Build Share of Audience Attention...
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